Combine Email, Push And SMS For Best Messaging
I used to say that when my grandmother begins talking about something, that shows it’s now mainstream. With the recent Apple Watch and wearables rage, the connected experience is going mainstream,...
View ArticleThe “Me” Generation
Consumers are becoming more and more comfortable sharing information in exchange for apps, service, access and convenience. With that said, we also have a new generation of consumers that are much...
View ArticleTrigger Marketing: Start With The Money
Originally Posted @ MediaPost : Human nature drives us to seek a response to a behavior. Consumers are wired to expect more — positive or negative — during digital experiences. Some generations,...
View ArticleGet Smart with Smarty
Written by Eric Stablow (Director Customer Experiences) Over the years, there has been a steady drumbeat of a question that permeates every conversation digital marketers have pertaining to doing...
View ArticleHail the end of IPv4!
Written by: Daniel Smith 7/10/2015 If you haven’t heard, ARIN, the governing body for IP address allocation in the US, recently ran out of IPv4 addresses. Some folks are alarmed while others are...
View ArticleStaying in the “zone” with a distributed team
Written by Chris McGreal (Co Founder & Product Owner) When we first started Cordial, the founding team put a lot of consideration into operating as a distributed team. Of the four founders, Jeremy...
View ArticleInterview from the Trenches
What has changed the most in email marketing over the last few years? We asked a savvy veteran (Brian Jackman) a few pointed questions and felt we should publish his responses for everyone to see. For...
View ArticleEngaging Digital Teens
Like the teen generations that came before them, today’s teens are extremely social and concerned about appearances, image and their place in the social caste system of their particular worlds. At the...
View ArticleMinimize Regret
The term “minimizing regret” in scientific circles can be loosely defined as minimizing patient loss during clinical trials. A scary proposition to bring up in a marketing-related blog, but a reality...
View Article“We live in a different world than we did 30 seconds ago”
I love this quote from the movie “Draft Day,” when Kevin Costner says, “We live in a different world than we did 30 seconds ago.” Fact is, we are — things are moving so fast that our options and...
View ArticleCapitalizing on Browse and Shopping Cart Abandonment
Someone hits your site, they browse, then maybe put something in the cart and leave. That represents 68% of your visitors, according to Baymard Institute. There are many reasons for abandoning carts,...
View ArticleBeing Limitless – Is not that far out of reach
What if you could operate with no limits? What would you do? In Marketing, you’d likely automate all interactions, build machine learning so these interactions are timely, contextual to what’s...
View ArticleMarketing to Millennials
Millennials (Gen Y, Echo boomers, Why generation, Net generation, Gen wired, We generation, Dotnet) David Baker – COO, Cordial While there is an element of Digital Teens in the Millennial/GenY...
View ArticleMarketing to Digital Teens
DIGITAL TEENS (Generation Z): David Baker, COO-Cordial Like the teen generations that came before them, today’s teens are extremely social and concerned about appearances, image and their place in the...
View ArticleMarketing to GenX
Gen-X (MTV Generation, Baby Busters, Boomerang) David Baker, COO, Cordial The so-called “forgotten generation” is treated true to their name, as if they were virtually forgotten. Few brands seem to...
View ArticleRetailers – Daypart is the path to purchase
Retailers – Daypart is the path to the purchase David Baker, COO- Cordial Digging deeper into retail patterns and the impact of the transient mobile consumer, I’ve begun to change my thinking about...
View ArticleeTail: Mad Max and A View From Experts on the Future of Ecommerce
eTail: Mad Max and A View From Experts on the Future of Ecommerce Adam Meshot, Director of Growth, Cordial I’ve been going to Etail West for about 8 years in a row. It’s easily my favorite show for a...
View ArticleCONGRATULATIONS David Baker on Thought Leader of the Year
Industry Veteran, David Baker of Cordial, Named EEC Email Marketer Thought Leader Of the Year March 10, 2016, San Diego, Calif.— Today, the Email Experience Council (EEC) announced that David Baker...
View ArticleConsumer Habits
Original Column on MediaPost Email Insider: David Baker Did you know that the unconscious mind controls 95% of human behavior? Imagine how many times you were driving to work and you arrived and...
View ArticleNewsletters – The Magic Bullet
This is the lifeblood of the publisher, the stabilizer for a retailer and opportunity for a product marketer. Depending on your view of the world, There are three strategic factors necessary for any...
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